Average cost: what averaging down really does
Average cost is total money invested divided by total shares. A common misconception is that adding a little to a halved position pulls the average down sharply; in reality it moves in proportion to the money added. Buy 100 shares at 10,000 then 100 more at 5,000 and your average is 7,500 β still a 50% rally away from breakeven. Averaging down is not a loss-reduction technique, it is a decision to increase exposure to one name.